IT'S MORE THAN A headshot
Personal brand photography is the art of using high-quality images to tell the story of your brand. Using photos to market and advertise your brand not only positions you as an expert in your field but it gives your clients and audience a more authentic brand experience. Whether you’re a coach, online entrepreneur, influencer or speaker, beautiful, professional photography can really take your branding to the next level.
We would love the opportunity to assist you with your personal brand photography by offering you a profession, customized photo session that brings every aspect of your brand to life. Not only will we help you create a visual version of your branding message but we’ll also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you.
We look forward to working with you bringing your vision to life.
Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don't stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.
BOOKING YOUR PHOTO SESSION
It's always best to book your photo session 1-2 months in advance, especially if you are working towards a specific deadline. It's also important to take the time required for photo selection and editing into account when booking your personal branding session.
THE BRAINSTORMING SESSION
Once you've set a date for your photo session, we can begin brainstorming ideas. The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, headers, banners and more. That's why planning and analyzing is so important. Knowing where and how you want to use your images will help us understand whether you'll require vertical, horizontal or square images for instagram. If you will want to use text across any of your
images, please let us know so that we can plan the image backgrounds accordingly
YOUR BRAND DESCRIPTION
We ask that you come up with a brief but detailed description of your brand and what it stands for so that we can find ways to bring this across in your images. If there are specific colors that you would like to incorporate, please let us know.
Our goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition. These images will provide an important glimpse into what it would be like to work with you.
These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages.
We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising.
Each brand is different and each session is personalized.
In these sessions, we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you're getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting.
With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.
We are happy to set up customer recurring packages based on what you need for your business.
PRIOR TO YOUR SESSION
Confirm any hair and makeup appointments and confirm the address one week prior to your session. If you will be coloring your hair, this is the time to do it. The day before your session we ask that you prepare your outfits, ensuring that they're steamed, pressed and on hangers. If you want to look great in your photos, make sure you are well hydrated on the day prior and be sure to go to bed early so you will look and feel well rested.
THE DAY OF THE SESSION
Now it's all about relaxing and enjoying the experience. We will direct you on how to pose and ensure that you get the best possible shots. We'll take a mix of lifestyle images and headshots to give your
audience a better view of what you do on a daily basis. We'll also take some behind the scenes shots for a more personal view of what it’s like to work with you.
After the shoot we will spend time sorting through all of the photos,
deleting any photos that didn’t work out. Once we've done this we will send you the proofs to review. The proofs will not have been edited so these won't be the final images. We will get rid of any small imperfections and ensure that the color looks amazing. If there you have any specific editing requests, please let us know.
SELECTING YOUR IMAGES
While our packages do come with a specific number of images, there is always the option to purchase additional shots if you would like to use extra photos. It’s best to choose a good mix of images so that you have a little bit of everything available to you. We are always happy to assist you with this process if need be.
1. Props can be used to bring in your brand colors. Cushions or pillows on a couch or different color files, notebooks or pens are just some examples of how you can incorporate pops of color. If you're incorporating any electronics such as your phone or laptop, you could get a cover that matches your brand as a way to feature your brand colors.
2. Props can be used to help personalize your photos. Incorporate items that help showcase what you do during the day.
A funky planning board is a good example.
3. Props can also be used to create a connection with a potential client. Showcasing certain books on your desk or coffee table featuring titles that resonate with your audience is one such prop idea.
4. Add a few personal touches to give clients an idea of what you're all about. Flowers, a camera or a passport (if you love to travel) could work really well for this.
5. Detail shots such as a close up of your hands typing on your laptop or of your coffee mug next to your laptop are also some popular prop ideas.
Let's brainstorm some locations unique to your business OR come to our gorgeous Weatogue, CT studio to create images for your brand!
But, remember that you also want to give potential clients and audience a look at a day in your life so your photos need to tell that story. Using props to bring your photo session to life is a simple way to create variety for your shoot. When considering other locations besides the studio, always opt for a location with as much natural light as possible as this makes for the best shots and a personal space to let your future clients get to know you even more.
Your outfit will make a huge difference to your photos so choose something that suits your personality and your brand. There is no need to spend a fortune on clothes either. Make sure your clothes suit your body type and fit well. Simpler is better but feel free to add a pop of color to add some personality and flair. Keep your skin tone and hair in mind when choosing an outfit as contrasting colors make for some of the best photos.
Want to see what you might look like in photos in a certain outfit? Take a few selfies to decide what works and what doesn't.